Media and Communication offers you the theoretical, methodological, and practical competencies needed to assess the digital devices, platforms, and systems that people use to communicate. It teaches you how to anticipate the possibilities and challenges around people’s mediated engagement and what this means for different organisations and institutions. And it provides you with the professional awareness needed to evaluate the role of media within communication and plan accordingly.
Mastering these crucial understandings of the impacts associated with the digitalisation of contemporary societies enables you to manage and plan for the local conditions and global power dynamics that influence mediated communication practices. These competencies can be applied across different national and cultural contexts, providing a critical perspective on global developments in media technology, datafication, and platform societies. The programme enables you to hone these competences in two crucial areas: corporate and global communication.
In the programme's second semester, you can specialise in Digital Media, Corporate Communication or Global Communication.
The third semester gives you an opportunity for mobility. Either take a full semester internship with one of our partner organisations or one you find yourself. Alternatively, use the opportunity to study abroad at one of our partner universities, to gain valuable international experience.
The master's programme qualifies you for jobs that demand an ability to understand the impact of digitalisation and datafication on communication. Upon graduation, you will be able to plan, implement, analyse, and manage mediated communication efforts in a variety of organisations. Employers range from start-ups and SMEs to governmental institutions, NGOs, and international corporations. As such, you will be qualified for a range of media and communication-focused jobs, where the ability to systematically evaluate people’s uses and experiences of media technologies – as consumers, citizens, or publics – and assess the associated media strategies are needed.
Media and Communication enables you to pursue a number of different career paths, for example:
In the programme's second semester, you can shape your education and specialise in:
The profile provides you with specialised knowledge about the opportunities and challenges that digital media pose for an organisation’s communication. You will be trained to analyse, execute, lead, and evaluate communication tasks anchored in digital media. With this profile, you will gain theoretical, methodological, and practical insight and experience in how the increasing digitalisation of society affects an organisation’s ability to communicate effectively and impactfully with their stakeholders, including insights into the communicative and technical infrastructure of digital media.
How do organisations – public, private, and civil society – use strategic communication, reputation, and stakeholder management to shape their mediated communication activities? You will get an advanced understanding of these core aspects of organisational communication.
How do possibilities and challenges around civic participation, public outreach, and intercultural relations impact communication practices in an interconnected world? You will get the key competences to implement digital communication initiatives alert to complex issues around inclusion, diversity, empowerment, and equity.
| 1. year | 2. year | ||
|---|---|---|---|
| 1. semester | 2. semester | 3. semester | 4. semester |
| Course
Digital Media Theory 10 ECTS |
Course
Digital technologies, media, and platforms 10 ECTS |
Choose a, b or c
a) Project-oriented Internship b) Elective Course c) Exchange 30 ECTS |
Master Thesis
Master Thesis in Media and Communication 30 ECTS |
| Course
Methods in Media and Communication Research 10 ECTS |
Project
Digital media: Strategy and practice 20 ECTS |
||
| Project
Media Platforms and Communication Practices 10 ECTS |
|||
Study regulations: Study regulation for Media and Communication (pdf)
| 1. year | 2. year | ||
|---|---|---|---|
| 1. semester | 2. semester | 3. semester | 4. semester |
| Course
Digital Media Theory 10 ECTS |
Course
Communication Strategy and Management 10 ECTS |
Choose a, b or c
a) Project-oriented Internship b) Elective Course c) Exchange 30 ECTS |
Master Thesis
Master Thesis in Media and Communication 30 ECTS |
| Course
Methods in Media and Communication Research 10 ECTS |
Project
Corporate Communication: Reputation and Stakeholders 20 ECTS |
||
| Project
Media Platforms and Communication Practices 10 ECTS |
|||
Study regulations: Study regulation for Media and Communication (pdf)
| 1. year | 2. year | ||
|---|---|---|---|
| 1. semester | 2. semester | 3. semester | 4. semester |
| Course
Digital Media Theory 10 ECTS |
Course
Communicating Diversity and Inclusion 10 ECTS |
Choose a, b or c
a) Project-oriented Internship b) Elective Course c) Exchange 30 ECTS |
Master Thesis
Master Thesis in Media and Communication 30 ECTS |
| Course
Methods in Media and Communication Research 10 ECTS |
Project
Global Communication: Equity and Ethics 20 ECTS |
||
| Project
Media Platforms and Communication Practices 10 ECTS |
|||
Study regulations: Study regulation for Media and Communication (pdf)
Emil W. Damgaard Frost
Head of Business Innovation at Bonnier Publications
At the 3rd semester, you have the opportunity to do an internship with one of our internship partners or in a company of your choice. The internship can be seen as part of your specialisation in media and communication, where you develop your communication skills by working with theories and methods in practice.
We perceive the internship as an important part of the learning which you can acquire as a media and communication student, and we work systematically to enter into internship contracts, where both you as a student and the workplace set goals for the course. As a student, you will meet your supervisor from Roskilde University during the internship, and you will follow up on your learning goals together.
An internship builds a bridge to your work life after your study because it gives you concrete experience and access to a professional network. Many of our students end up being offered employment as an extension of their internship.
You can also choose to go on exchange to a foreign university and gain valuable experience and an international perspective in your communication study. Our partner universities include, for example, the University of Leeds, Freie Universität Berlin, Universitat de Barcelona, Université Sorbonne Paris Nord, University of Oslo, RMIT University Melbourne, Chung-Ang University Seoul.
Read more about Roskilde University's international exchange partners
You will be part of a strong academic environment where you will be in close contact with researchers, in dialogue about everything from academic issues, possible methods and theories, ways to create new insights and your wishes for the academic direction of your master’s degree study. You will become part of a social environment typically centred in one building on campus, where researchers and students work next door to each other. You will study within the university's project format, where identification of a problem, in-depth analyses, choice and implementation of a methodological approach, as well as setting up a strong theoretical framework are your responsibilities under academic guidance from a researcher. You will participate in a number of courses which expand your methodological and theoretical knowledge. During a semester, you will identify a significant problem within your subject field and develop the knowledge to produce scientific arguments for possible solution(s). You will gain concrete experience with the entire scientific process.
The university is situated on one single physical campus. There are multi-purpose sports courts, a football field, a disc golf course, nature trails along the lake, stream and the fields, a training centre, innovation workshops, a canteen, and a cinema. Our joint meeting place is called Student House RUC, where there is a student-run café and lounge. Both outdoors and indoors, we work to make the campus as sustainable as possible. Among other things, we have reduced energy consumption by 38 percent over the last 5 years and are converting our outdoor areas to wild nature.
Roskilde University welcomes both exchange and guest students and you will find suggestions for semester packages taught in English.
Contact us if you need advice on choosing a course of study, more information about the content of a degree, or about applying and admission to Roskilde University.
Contact the Study Guidance office
See if there are current events that might be something for you. For example, participate in Open House, see the campus, and meet teachers and students.
Read all about requirements and admission to Roskilde University's master's programmes.