Media and Communication

Media and Communication offers you the theoretical, methodological, and practical competencies needed to assess the digital devices, platforms, and systems that people use to communicate. It teaches you how to anticipate the possibilities and challenges around people’s mediated engagement and what this means for different organisations and institutions. And it provides you with the professional awareness needed to evaluate the role of media within communication and plan accordingly.

Mastering these crucial understandings of the impacts associated with the digitalisation of contemporary societies enables you to manage and plan for the local conditions and global power dynamics that influence mediated communication practices. These competencies can be applied across different national and cultural contexts, providing a critical perspective on global developments in media technology, datafication, and platform societies. The programme enables you to hone these competences in two crucial areas: corporate and global communication.

One programme, two specalisations

In the programme's second semester, you can choose between two specialisations:

Corporate Communication: How do organisations – public, private, and civil society – use strategic communication, reputation, and stakeholder management to shape their mediated communication activities? This profile provides you with an advanced understanding of these core aspects of organisational communication.

Global Communication: How do possibilities and challenges around civic participation, public outreach, and intercultural relations impact communication practices in an interconnected world? This profile provides you with the key competences to implement digital communication initiatives alert to complex issues around inclusion, diversity, empowerment, and equity.

Internship and Exchange

The third semester gives you an opportunity for mobility. Either take a full semester internship with one of our partner organisations or one you find yourself. This provides you with hands on experience, which can be valuable for securing future employment and finding out what type of career you might enjoy. Alternatively, use the opportunity to study abroad at one of our partner universities, to gain valuable international experience. Students who wish to stay at Roskilde University will have a number of elective courses to choose from, which provide the opportunity for further academic development and immersion.

Career

The master's programme qualifies you for jobs that demand an ability to understand the impact of digitalisation and datafication on communication. Upon graduation, you will be able to plan, implement, analyse, and manage mediated communication efforts in a variety of organisations. Employers range from start-ups and SMEs to governmental institutions, NGOs, and international corporations. As such, you will be qualified for a range of media and communication-focused jobs, where the ability to systematically evaluate people’s uses and experiences of media technologies – as consumers, citizens, or publics – and assess the associated media strategies are needed.

Media and Communication enables you to pursue a number of different career paths, for example:

• Brand Manager
• Social Media Strategist
• Diversity and Inclusion Officer
• Communications Consultant
• Media Analyst
• Public Outreach Officer
• Digital Project Manager

Facts about the programme

Degree: Master of Arts in Media and Communication

Teaching language: English

Study start: First study start September 2022