Introduction to the programme
Media and Communication offers you the theoretical, methodological, and practical competencies needed to assess the digital devices, platforms, and systems that people use to communicate. It teaches you how to anticipate the possibilities and challenges around people’s mediated engagement and what this means for different organisations and institutions. And it provides you with the professional awareness needed to evaluate the role of media within communication and plan accordingly.
Mastering these crucial understandings of the impacts associated with the digitalisation of contemporary societies enables you to manage and plan for the local conditions and global power dynamics that influence mediated communication practices. These competencies can be applied across different national and cultural contexts, providing a critical perspective on global developments in media technology, datafication, and platform societies. The programme enables you to hone these competences in two crucial areas: corporate and global communication.
One programme, two specalisations
In the programme's second semester, you can choose between two specialisations:
Corporate Communication: How do organisations – public, private, and civil society – use strategic communication, reputation, and stakeholder management to shape their mediated communication activities? This profile provides you with an advanced understanding of these core aspects of organisational communication.
Global Communication: How do possibilities and challenges around civic participation, public outreach, and intercultural relations impact communication practices in an interconnected world? This profile provides you with the key competences to implement digital communication initiatives alert to complex issues around inclusion, diversity, empowerment, and equity.
Internship and Exchange
The third semester gives you an opportunity for mobility. Either take a full semester internship with one of our partner organisations or one you find yourself. This provides you with hands on experience, which can be valuable for securing future employment and finding out what type of career you might enjoy. Alternatively, use the opportunity to study abroad at one of our partner universities, to gain valuable international experience. Students who wish to stay at Roskilde University will have a number of elective courses to choose from, which provide the opportunity for further academic development and immersion.
Career
The master's programme qualifies you for jobs that demand an ability to understand the impact of digitalisation and datafication on communication. Upon graduation, you will be able to plan, implement, analyse, and manage mediated communication efforts in a variety of organisations. Employers range from start-ups and SMEs to governmental institutions, NGOs, and international corporations. As such, you will be qualified for a range of media and communication-focused jobs, where the ability to systematically evaluate people’s uses and experiences of media technologies – as consumers, citizens, or publics – and assess the associated media strategies are needed.
Media and Communication enables you to pursue a number of different career paths, for example:
- Brand Manager
- Social Media Strategist
- Diversity and Inclusion Officer
- Communications Consultant
- Media Analyst
- Public Outreach Officer
- Digital Project Manager
Facts about the programme
Degree: Master of Arts in Media and Communication
Teaching language: English
An example of a Study Programme
| 1. year | 2. year | ||
|---|---|---|---|
| 1. semester | 2. semester | 3. semester | 4. semester |
| Course
Digital Media Theory 10 ECTS |
Course
Specialisation Course 10 ECTS |
Choose a, b or c
a) Project-oriented Internship b) Elective Course c) Exchange 30 ECTS |
Master Thesis
Master Thesis in Media and Communication 30 ECTS |
| Course
Mixed Methods in Media and Communication Research 10 ECTS |
Project
Specialisation Project 20 ECTS |
||
| Project
Media Platforms and Communication Practices 10 ECTS |
|||
Note that the above is an example of a recommended course of study. Individual students’ courses, projects, internships and accredited study abroad may vary in relation to the above. You can see the range of courses currently offered by Roskilde University here: study.ruc.dk
Why study Media and Communication?
Emil W. Damgaard Frost
Head of Business Innovation at Bonnier Publications
Internship and stay abroad
You can choose to spend a semester traveling with your education. Either as an internship at one of our partner companies or at a company that you find yourself. You test your academic and procedural skills in a job, make valuable contacts, and find out whether it is a future career path for you. You can also choose to take a semester of exchange at a partner university abroad, where you can gain international outlook, experience and network.
Master’s degree from Roskilde University - why?
You will be part of a strong academic environment where you will be in close contact with researchers, in dialogue about everything from academic issues, possible methods and theories, ways to create new insights and your wishes for the academic direction of your master’s degree study. You will become part of a social environment typically centered in one building on campus, where researchers and students work next door to each other. You will study within the university's project format, where identification of a problem, in-depth analyses, choice and implementation of a methodological approach, as well as setting up a strong theoretical framework are your responsibilities under academic guidance from a researcher. You will participate in a number of courses which expand your methodological and theoretical knowledge. During a semester, you will identify a significant problem within your subject field and develop the knowledge to produce scientific arguments for possible solution(s). You will gain concrete experience with the entire scientific process.
Student life
Roskilde University’s Campus
The university is situated on one single physical campus. There are multi-purpose sports courts, a football field, a disc golf course, nature trails along the lake, stream and the fields, a training centre, innovation workshops, a canteen, and a cinema. Our joint meeting place is called “the Student House RUC”, where there is a student-run café and lounge. Both outdoors and indoors, we work to make the campus as sustainable as possible. Among other things, we have reduced energy consumption by 38 percent over the last 5 years and are converting our outdoor areas to wild nature.
Be inspired: Other options
Other international master's programmes
Other enrollment opportunities at Roskilde University
Roskilde University welcomes both exchange and guest students and you will find suggestions for semester packages taught in English.
Do you want to know more?
Contact the Study Guidance office
Contact us if you need advice on choosing a course of study, more information about the content of a degree, or about applying and admission to Roskilde University.
Contact the Study Guidance office
Meet us
See if there are current events that might be something for you. For example, participate in Open House, see the campus, and meet teachers and students.
Ready to apply?
Read all about requirements and admission to Roskilde University's master's programmes.