Research Project > Strategizing Communication and Artificial Intelligence > News

How I Became an Expert Online Shopper

What is AI and how does it affect the work of communication professionals?
Picture of principal investigator
Photo by Thomas Cato

Click here for a 9-minute talk in which Ib T. Gulbrandsen introduces the emerging field of AI-assisted strategic communication, focusing on how it both draws on and departs from the now familiar practices of digital and datafied communication. And yes, he also talks about how he became an expert online shopper during the pandemic, thanks to AI!

Ib is an associate professor at Roskilde University and the principal investigator of the SCAI project.