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Prof. Ada Scupola will present a paper on Artificial Intelligence in the insurance industry at RESER International Conference 2022

Prof. Ada Scupola will present and discuss a paper on Artificial Intelligence in the insurance industry at the 32nd RESER International Conference held in Paris 8-10 December 2022.

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On the occasion of the 32nd RESER (The European Association for REsearch on SERvices)  International Conference, Prof. Ada Scupola will present the paper titled ‘Artificial Intelligence in the claim handling processes in the Danish insurance industry: drivers and experienced value’ authored by Ada Scupola, Victor Holck Abildgaard, Magnus Zwicky Riddersholm, Federica Auletta.

About the paper

Artificial intelligence and complementary technologies enable the optimization of increasingly complex processes (Haenlein, and Kaplan, 2019). Based on the analysis conducted by Tricot (2021) for the OECD, the financial and insurance services industry is the third largest sector for artificial intelligence investments in the European Union, representing 16% of the total expenditures. Claims management has also been changing and, by automating claims, insurance firms aim to limit errors, better detect fraud and maximize profit while assisting customers (Dhieb et al., 2020).  Given this background, the research question investigated in this paper is: What drives adoption of Artificial Intelligence in the claim handling process in the Danish insurance industry? How is the value generated by such adoption perceived by the insurance companies? 

About RESER

RESER (The European Association for REsearch on SERvices) is a network of research groups and individuals active in services research and policy formulation, mainly located in European countries.

The 32nd RESER conference is organized under the theme ‘Looking back to move forward: the past, present, and future of Service Science : The urban services challenge: towards a more inclusive society, A European path for service research.’

For more information visit: https://reser.net/2022-paris-32nd-reser-international-conference/